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DIGITALIZATION, CYBERKONDRI and BUSINESS LIFE: AN EVALUATION from the PERSPECTIVE of INDUSTRIAL PSYCHOLOGY


Sr No:
Page No: 1-8
Language: English
Authors: Assoc. Prof. Yesim Sirakaya*
Received: 2025-05-18
Accepted: 2025-05-31
Published Date: 2025-05-04
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Abstract:
Digitalization deeply affects the way of doing business and psychological processes of employees by led to significant changes in modern business life. However, with the spread of digital technologies, individuals' tendency to search for health information over the internet increased and the concept of "cyberchondri" emerged (Starcevic & Berle, 2013). Cyberkondri is defined as anxiety and stress state of anxiety and stress caused by individuals' over -uncontrolled online health information search (McMullan et al., 2019). In this article, the effects of digitalization on business life and the consequences of cybercondrin on employee psychology are discussed from the perspective of industrial psychology. In addition, organizational support mechanisms and strategies aimed at increasing psychological resistance to manage health concerns caused by digitalization are discussed. The positive and negative effects of digitalization on employee health are examined and proposals are presented to develop conscious digital usage and healthy information search habits at work.
Keywords: Digitalization, cyberkondri, business life, industrial psychology, employee health, digital transformation, workplace stress.

Journal: MRS Journal of Accounting and Business Management
ISSN(Online): 3049-1460
Publisher: MRS Publisher
Frequency: Monthly
Language: English

DIGITALIZATION, CYBERKONDRI and BUSINESS LIFE: AN EVALUATION from the PERSPECTIVE of INDUSTRIAL PSYCHOLOGY