Impact of Artificial Intelligence on Entrepreneurial Decision-Making
Sr No:
Page No:
16-21
Language:
English
Authors:
Dr Ogwuche Gabriel Shaibu*, Dr Mbaegbu, R. E. V., Dr Tracey Obehi Uguru & Dr Anyanwu Hyginus Chukwuemeka
Received:
2026-05-21
Accepted:
2026-06-29
Published Date:
2026-07-11
Abstract:
The rapid advancement of Artificial Intelligence (AI) has transformed entrepreneurial practices globally, offering tools for
predictive analytics, risk assessment, and strategic decision-making. However, the adoption and effective use of AI among small and
medium-scale enterprises (SMEs) in South-East Nigeria remain limited. This study examines the impact of AI on entrepreneurial
decision-making, specifically its influence on opportunity recognition and decision-making accuracy among SME owners and
managers. A cross-sectional survey research design was employed, with data collected from 242 respondents across five states using a
structured questionnaire titled Artificial Intelligence in Entrepreneurial Decision-Making Index (AIEDMI), validated with a reliability
coefficient of 0.84. Data were analyzed using Spearman Rank Order Correlation Coefficient at a 0.05 level of significance. Findings
reveal that AI significantly enhances both opportunity recognition and decision-making accuracy among entrepreneurs, enabling them
to identify emerging market opportunities, optimize resources, and make evidence-based strategic decisions. The study concludes that
AI serves as a vital enabler of effective entrepreneurial decision-making and business sustainability. It is recommended that SMEs
integrate AI tools into their operations and invest in AI literacy and training to maximize strategic benefits and competitive advantage.
Keywords:
Artificial Intelligence, Entrepreneurial Decision-Making, SMEs, Opportunity Recognition, Decision Accuracy, Strategic Planning.