This research explores the role of social media in political communication, emphasizing its transformative impact on public discourse and political engagement. Despite the proliferation of literature addressing social media’s influence, significant gaps remain regarding its effects on diverse demographic groups and the long-term consequences of online interactions on political behavior. Current studies often focus primarily on youth engagement, neglecting how social media affects older demographics and marginalized communities. Additionally, there is limited understanding of how algorithmic biases contribute to information silos and polarized views. To address these gaps, a qualitative methodology was adopted, comprising in-depth interviews and focus group discussions with a diverse sample of participants representing various age groups, socio-economic backgrounds, and political affiliations. The interviews aimed to uncover participants' perceptions of social media platforms as arenas for political discourse, their experiences in engaging with political content, and the perceived impacts on their voting behavior and civic participation. Focus groups facilitated interactive discussions, allowing for the exploration of differing views and shared experiences. The findings reveal that while social media has empowered users to voice political opinions and mobilize for causes, it has also fostered environments prone to misinformation and groupthink. Moreover, the emotional resonance of online interactions significantly influences users’ political consciousness but varies across demographic lines. This study underscores the need for further research into the nuanced implications of social media on political communication, especially concerning inclusivity and the sustainability of democratic engagement in the digital age.