This quantitative research takes data that is used as a survey target or object of data collection is market place users in West Java. SmartPLS version 4 used to process and analyse data collection result and its results are: 1 The Customer Enggagement variable not affected significantly by Content marketing variable, 2 The purchase intention variable affected significantly by content marketing variable, 3 Customer Enggagement variable affected significantly by online customer review variable, 4. Online Customer Review variable no effect on Purchase Intention 5 Customer Enggagement variable no affected significantly purchase intention variable, 6. The effect of Content Marekting variable to the customer enggagement variable mediated by the purchase intention variable doesnt meet the requirements in this study, 7. The effect of Online Review to the customer enggagement variable mediated by the purchase intentiont variable doesn’t meet the requirements in this study.