Multinational Research Society Publisher

The usefulness of Instagram as a Marketing Platform in Promoting Small-Scale Clothing Businesses in the Kariakoo International Market in Tanzania


Sr No:
Page No: 17-24
Language: English
Authors: Janeth O Mashindano, George Julius Babune*
Received: 2024-11-23
Accepted: 2024-12-03
Published Date: 2024-12-05
Abstract:
T桩猠獴畤礠敶慬畡瑥猠瑨攠畳敦畬湥獳映䥮獴慧牡洠慳⁡⁳瑲慴敧楣慲步瑩湧ഊ灬慴景牭⁦潲⁥湨慮捩湧⁣畳瑯浥爠敮条来浥湴⁡浯湧⁳浡汬⵳捡汥⁣汯瑨楮朠扵獩湥獳敳ഊ楮⁴桥⁋慲楡歯漠䵡牫整Ⱐ呡湺慮楡⸠䥴⁥硰汯牥猠瑨攠畳敳映䥮獴慧牡洠楮⁣汯瑨楮服੢畳楮敳獥猬⁥浰汯祩湧⁡⁰慲瑩慬汹楸敤⵭整桯摳⁡灰牯慣栠瑨慴⁩湴敧牡瑥猠扯瑨ഊ摥獣物灴楶攠慮搠煵慬楴慴楶攠瑥捨湩煵敳⸠啳楮朠愠摥獣物灴楶攠牥獥慲捨⁤敳楧測⁤慴愠睥牥ഊ条瑨敲敤⁦牯洠㌹㐠牡湤潭汹⁳敬散瑥搠捬潴桩湧⁢畳楮敳獥猠瑨牯畧栠獥汦ⵡ摭楮楳瑥牥損ੱ略獴楯湮慩牥猠慮搠獥浩⵳瑲畣瑵牥搠楮瑥牶楥睳⸠周攠慮慬祳楳Ⱐ捯湤畣瑥搠畳楮服੤敳捲楰瑩癥⁳瑡瑩獴楣猬⁲敶敡汥搠瑨慴⁣畳瑯浥爠敮条来浥湴⁴桲潵杨⁉湳瑡杲慭⁩猠畳敦畬ഊ景爠瑨攠杲潷瑨映瑨敳攠扵獩湥獳敳⸠周攠晩湤楮杳⁳畧来獴⁴桡琠䥮獴慧牡洠楳⁡渠敦晥捴楶攍੭慲步瑩湧⁴潯氠景爠景獴敲楮朠扵獩湥獳⁧牯睴栠慮搠摥癥汯灭敮琠楮⁴桥⁣潭灥瑩瑩癥ഊ敮癩牯湭敮琠潦⁴桥⁋慲楡歯漠䵡牫整⸠周攠獴畤礠牥捯浭敮摳⁴桡琠獭慬氭獣慬攠捬潴桩湧ഊ扵獩湥獳敳灴業楺攠瑨敩爠䥮獴慧牡洠浡牫整楮朠獴牡瑥杩敳⁴桲潵杨⁴慲来瑥搬⁣潮獩獴敮琬ഊ慮搠扲慮搭慬楧湥搠捯浭畮楣慴楯渠瑯⁥湨慮捥⁣畳瑯浥爠敮条来浥湴Ⱐ浡牫整ഊ灲敳敮捥Ⱐ慮搠捯浰整楴楶攠慤癡湴慧攮
Keywords: Customer Engagement, Instagram Small-Scale Clothing Businesses, Kariakoo Market, & Business Growth

Journal: MRS Journal of Arts, Humanities and Literature
ISSN(Online): 3049-1444
Publisher: MRS Publisher
Frequency: Monthly
Language: English

The usefulness of Instagram as a Marketing Platform in Promoting Small-Scale Clothing Businesses in the Kariakoo International Market in Tanzania