Multinational Research Society Publisher

Mission and Vision
Our Mission
At MRS Publisher, our mission is to advance the dissemination of high-quality, peer-reviewed research to a global audience, enabling unrestricted access to scholarly content. We strive to facilitate the free exchange of knowledge and foster academic collaboration, empowering researchers, educators, and practitioners across disciplines to contribute to the advancement of science and society. By providing open access to research outputs, we aim to enhance the visibility, impact, and accessibility of scholarly work while supporting a sustainable and equitable knowledge-sharing ecosystem.
Our Vision
Our vision is to become a leading force in the global open-access publishing landscape, promoting transparency, inclusivity, and collaboration within the scientific community. We envision a future where all academic research is freely accessible, enabling innovation, accelerating discovery, and supporting evidence-based decision-making in policy, education, and practice. Through our commitment to open access, MRS Publisher seeks to break down barriers to knowledge and empower a diverse range of voices and perspectives in the pursuit of knowledge and societal progress.
Open Access Policy
MRS Publisher is committed to promoting open access to all scholarly works published under our name. We firmly believe that providing open access to research articles, journals, and other scholarly materials increases the visibility and accessibility of research, maximizes the impact of scientific inquiry, and accelerates the exchange of knowledge across borders and disciplines.
Indexing
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Latest Article
1. The Hyphenated Self: Immigrant Identity in Contemporary American Ficti...
1

Prof. Awadh Kishor Pandey*
Professor, Dept. of English Kamla Rai College, Gopalganj, Bihar
32-34
https://doi.org/10.5281/zenodo.22123106

Contemporary American fiction has increasingly focused on the experiences of immigrants negotiating identity in multicultural societies. The notion of the “hyphenated self” encapsulates the dual or multiple identities experienced by immigrants who simultaneously belong to two or more cultures. This paper examines how contemporary American novelists represent immigrant identity through themes of displacement, cultural hybridity, memory, language, assimilation, and belonging. Drawing upon postcolonial theories of identity, diaspora studies, and cultural criticism, the study analyses selected works by Jhumpa Lahiri, Chimamanda Ngozi Adichie, Viet Thanh Nguyen, and Mohsin Hamid. These writers portray immigrant identity as fluid rather than fixed, revealing the complexities of negotiating cultural inheritance while adapting to new social realities. The paper argues that contemporary American fiction challenges essentialist notions of national identity and instead celebrates hybridity as a defining feature of modern multicultural America.
2. Gender, Guilt, and Grace: Feminist and Postcolonial Intersections in J...
0

Prof. Awadh Kishor Pandey*
Professor, Dept. of English Kamla Rai College, Gopalganj, Bihar
1-4
https://doi.org/10.5281/zenodo.22122858

J. M. Coetzee's Disgrace (1999) has occupied a contested place in postcolonial and feminist criticism since its publication, admired for its unflinching portrait of post-apartheid South Africa and simultaneously indicted for the way it renders its female characters instrumental to a white male protagonist's moral education. This paper examines the novel's central preoccupations — gender, guilt, and grace — as they intersect with the unresolved racial and historical anxieties of the new South Africa. Reading David Lurie's disgrace alongside his daughter Lucy's, the paper argues that Coetzee stages two parallel and unequal reckonings with power: one narrated in the confessional register of a man learning, however incompletely, to see himself as an object rather than a subject of desire, and the other largely silent, borne on Lucy's body and her refusal to translate her suffering into a language the novel's men, and by extension its readers, can easily consume. The paper draws on feminist theories of the gaze and of narrative silencing, alongside postcolonial theories of land, restitution, and the politics of reconciliation, to argue that Disgrace refuses the redemptive closure its title's final word seems to promise. Grace, in Coetzee's rendering, is neither earned nor granted; it is at best an uneasy, provisional accommodation with loss.
3. Archaeological Heritage and Sustainable Development: Positioning Cultu...
2

Dhipragya Dwivedi*
MSc Environmental Science, Global Open University, Nagaland, UGC NET Environmental Science
47-50
https://doi.org/10.5281/zenodo.22038584

This paper examines how archaeological heritage can be repositioned as a strategic driver of sustainable development within the framework of Viksit Bharat 2047, India's national vision of becoming a developed nation by the centenary of its independence. It argues that the prevailing conservation paradigm, which treats monuments and archaeological sites primarily as isolated objects of protection, is inadequate for an era defined by climate change, rapid urbanization, and the imperative of inclusive growth. Drawing on the concept of cultural-ecological conservation, the paper contends that heritage must be understood as embedded within living landscapes whose economic, social, and environmental functions are inseparable. The study synthesizes scholarly literature on heritage and sustainability (DeSilvey, 2017; Bandarin and Van Oers, 2012), international policy frameworks including UNESCO's integration of the Sustainable Development Goals into the World Heritage Convention (UNESCO, 2015), and evidence on climate threats to archaeological sites (Nastou et al., 2024; Samuels, 2022). It applies these frameworks to the Indian context, where pilgrims, tourists, agrarian communities, and municipal authorities interact daily with a vast archaeological estate. The paper proposes a policy architecture anchored in institutional coordination, community stewardship, climate-resilient conservation, and the productive integration of heritage into the green and cultural economies. It concludes that cultural heritage is not an obstacle to development but a precondition for a genuinely sustainable and culturally grounded vision of a developed India.
4. Marketing beyond Boundaries: Transforming Customer Engagement through...
2

Dr. Rupali Rathod*
Associate Professor, Department of Commerce, Government Women’s First Grade College, Kalaburgi, Karnataka
70-78
https://doi.org/10.5281/zenodo.21982504

The rapid convergence of artificial intelligence (AI), emerging digital technologies, and data analytics is fundamentally reshaping the marketing landscape. Traditional marketing models, which largely relied on mass communication, demographic segmentation, and historical customer information, are increasingly being replaced by intelligent, adaptive, and highly personalized engagement systems. This conceptual research paper examines how AI-driven marketing, emerging technologies, and data-driven strategies are transforming customer engagement beyond conventional geographical, temporal, and experiential boundaries. The paper synthesizes contemporary literature to explore the role of artificial intelligence, generative AI, machine learning, predictive analytics, natural language processing, recommendation systems, Internet of Things (IoT), augmented reality (AR), virtual reality (VR), conversational technologies, and intelligent automation in creating personalized and real-time customer experiences. Recent literature identifies generative AI as particularly significant for automated content creation, personalization, and data-driven decision-making. The paper proposes a conceptual framework in which AI capabilities, emerging technologies, and data intelligence function as strategic enablers of personalization, real-time interaction, predictive engagement, immersive experiences, and customer relationship development, ultimately influencing customer satisfaction, trust, loyalty, advocacy, and long-term value. At the same time, the study highlights critical challenges involving privacy, algorithmic bias, transparency, data quality, cybersecurity, technological dependence, and the potential erosion of human connection. Responsible AI frameworks emphasize characteristics such as validity, reliability, accountability, transparency, explainability, privacy enhancement, and fairness. The paper concludes that the future of marketing is not simply about replacing human marketers with intelligent machines but about developing a human-centered, AI-enabled marketing ecosystem in which technology augments creativity, empathy, strategic judgment, and relationship building.
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