Multinational Research Society Publisher

Mission and Vision
Our Mission
At MRS Publisher, our mission is to advance the dissemination of high-quality, peer-reviewed research to a global audience, enabling unrestricted access to scholarly content. We strive to facilitate the free exchange of knowledge and foster academic collaboration, empowering researchers, educators, and practitioners across disciplines to contribute to the advancement of science and society. By providing open access to research outputs, we aim to enhance the visibility, impact, and accessibility of scholarly work while supporting a sustainable and equitable knowledge-sharing ecosystem.
Our Vision
Our vision is to become a leading force in the global open-access publishing landscape, promoting transparency, inclusivity, and collaboration within the scientific community. We envision a future where all academic research is freely accessible, enabling innovation, accelerating discovery, and supporting evidence-based decision-making in policy, education, and practice. Through our commitment to open access, MRS Publisher seeks to break down barriers to knowledge and empower a diverse range of voices and perspectives in the pursuit of knowledge and societal progress.
Open Access Policy
MRS Publisher is committed to promoting open access to all scholarly works published under our name. We firmly believe that providing open access to research articles, journals, and other scholarly materials increases the visibility and accessibility of research, maximizes the impact of scientific inquiry, and accelerates the exchange of knowledge across borders and disciplines.
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Latest Article
1. A Review of the Correlates of Occupational Stress and Job Satisfaction...
1

Dr. Sarika Shivaji Kshirsagar*
Asst. Professor Department of Psychology, K.R.T. Arts, B. H. Commerce and A. M. Science College, Nashik, Maharashtra
56-62
https://doi.org/10.5281/zenodo.22950430

Occupational stress and job satisfaction are important areas of study in the field of work and organizational psychology. College teachers have many responsibilities, including teaching, examination work, research, administrative duties, student guidance, meetings, and professional development. These responsibilities can create pressure and may influence teachers' satisfaction with their jobs. The present paper reviews previous research on the relationship between occupational stress and job satisfaction among college and university teachers. Both Indian and international studies are included to provide a broader understanding of the topic. The review shows that workload, organizational climate, job security, administrative responsibilities, work-family conflict, burnout, institutional support, and career pressure are important correlates of occupational stress and job satisfaction. Several Indian studies have reported a negative relationship between occupational stress and job satisfaction among college and university teachers. International research has similarly identified work stress, burnout, employment conditions, and organizational factors as important influences on teachers' professional well-being. However, the strength of the relationship differs across studies and settings. The review suggests that supportive organizational environments, reasonable workloads, job security, professional autonomy, and opportunities for development may contribute to better job satisfaction and lower occupational stress. The paper also identifies research gaps and suggests the need for further systematic and empirical research among college teachers.
2. A Correlational Study of Emotional Intelligence and Workplace Environm...
3

Mrs. Sarita Girish Chaudhari*...
Department, Applied Science and Humanities, MET’S Institute of Technology, Polytechnic Adgaon, Nashik
71-73
https://doi.org/10.5281/zenodo.22868764

Emotional intelligence and workplace environment are important factors in understanding employees' experiences at work. Emotional intelligence refers to the ability to understand, manage, and use emotions effectively. Workplace environment refers to the physical, social, psychological, and organizational conditions in which employees work. The present study aims to examine the relationship between emotional intelligence and workplace environment among working adults. A quantitative, nonexperimental correlational research design is proposed. Working adults will be selected as participants, and standardized questionnaires will be used to measure emotional intelligence and workplace environment. Pearson's product-moment correlation will be used to determine the relationship between the two variables. It is expected that emotional intelligence will be positively related to workplace environment. Previous research suggests that emotional intelligence is associated with interpersonal relationships, job satisfaction, leadership, and other work-related outcomes. Research on psychological climate also suggests that employees' perceptions of their work environment are related to motivation, attitudes, and performance. The present study may help researchers and organizations understand whether emotional abilities are associated with employees' perceptions of their workplace. The findings may also be useful for employee development and improving workplace relationships.
3. Comparative Analysis of Conventional and Digital Advertising Effective...
1

Dr. Heavens Ugochukwu Obasi*
Department of Mass Communication, National Institute for Nigerian Languages, Aba, Abia State, Nigeria
50-55
https://doi.org/10.5281/zenodo.22868253

This literature review analyzes the effectiveness of traditional versus digital advertising by examining studies published between 2020 and 2026. It consolidates findings on various factors including reach, attention, trustworthiness, engagement, purchase intent, sales, measurability, personalization, and cost-effectiveness. Recent evidence indicates that digital advertising excels in targeting, interactivity, personalization, real-time tracking, and conversion monitoring. Conversely, traditional advertising maintains advantages in credibility, contextual presence, extensive reach, and memory retention. However, findings also show that neither medium is consistently superior; effectiveness can differ based on audience traits, marketing goals, product types, message design, attention levels, and media contexts. Research involving print, television, paid search, display, and social media reveals that integrated campaigns can yield synergistic effects, enhancing overall performance. Therefore, the review suggests that advertising effectiveness should be assessed using metrics specific to objectives and audiences rather than through direct channel comparisons alone. Future studies should focus on cross-media experiments, long-term outcomes, attribution issues, and emerging digital technologies across various markets and contexts.
4. The Influence of Conventional Advertising on Consumer Buying Behavior...
1

Dr. Heavens Ugochukwu Obasi*
Department of Mass Communication, National Institute for Nigerian Languages, Aba, Abia State, Nigeria
55-70
https://doi.org/10.5281/zenodo.22868048

This research investigated the effect of traditional advertising on consumer purchasing behavior in retail environments. The study was centered around four key objectives aimed at assessing the impact of television, radio, print, and outdoor advertising on consumer decisions. A quantitative descriptive survey approach was employed, collecting data from 300 participants through a structured questionnaire consisting of 15 items using a four-point Likert scale ranging from Strongly Agree to Strongly Disagree. The results were analyzed using frequencies, percentages, means, and standard deviations, with a criterion mean of 2.50 applied for decision-making. The results indicated that traditional advertising has a positive impact on consumer purchasing behavior. Specifically, television advertising had a mean score of 3.37, radio advertising 3.36, print advertising 3.56, and outdoor advertising 3.40. An overall mean of 3.43 suggested that participants generally believed that traditional advertising plays a significant role in raising product awareness, encouraging product consideration, fostering brand preference, and influencing purchasing decisions in retail settings. Print advertising had the highest mean score, indicating it was the most impactful traditional advertising medium among the respondents. The study concluded that traditional advertising continues to be important in shaping consumer buying behavior, even with the rise of digital advertising. It recommended the strategic integration of traditional advertising channels to enhance consumer awareness, engagement, and purchasing decisions.
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