Multinational Research Society Publisher

Mission and Vision
Our Mission
At MRS Publisher, our mission is to advance the dissemination of high-quality, peer-reviewed research to a global audience, enabling unrestricted access to scholarly content. We strive to facilitate the free exchange of knowledge and foster academic collaboration, empowering researchers, educators, and practitioners across disciplines to contribute to the advancement of science and society. By providing open access to research outputs, we aim to enhance the visibility, impact, and accessibility of scholarly work while supporting a sustainable and equitable knowledge-sharing ecosystem.
Our Vision
Our vision is to become a leading force in the global open-access publishing landscape, promoting transparency, inclusivity, and collaboration within the scientific community. We envision a future where all academic research is freely accessible, enabling innovation, accelerating discovery, and supporting evidence-based decision-making in policy, education, and practice. Through our commitment to open access, MRS Publisher seeks to break down barriers to knowledge and empower a diverse range of voices and perspectives in the pursuit of knowledge and societal progress.
Open Access Policy
MRS Publisher is committed to promoting open access to all scholarly works published under our name. We firmly believe that providing open access to research articles, journals, and other scholarly materials increases the visibility and accessibility of research, maximizes the impact of scientific inquiry, and accelerates the exchange of knowledge across borders and disciplines.
Indexing
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Latest Article
1. The Interplay of Leadership Style and Organizational Culture in Shapin...
1

*Stella Chinelo Nwagbala, Amar...
Department of Business Administration, Faculty of Management Sciences Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
28-31
https://doi.org/10.5281/zenodo.19782297

This study investigates the impact of leadership style and organizational culture on Artificial Intelligence (AI) adoption in selected banks in Southeast Nigeria, including Access Bank (Onitsha), First Bank (Enugu), Zenith Bank (Awka), and United Bank for Africa (Aba). AI technologies such as machine learning, predictive analytics, and chatbots are transforming banking operations by enhancing efficiency, customer service, and fraud detection. However, integration often faces resistance due to employee fears of redundancy, lack of digital skills, and conservative organizational practices. The research highlights that transformational leadership and adaptive cultures foster innovation, reduce resistance, and improve performance, whereas authoritarian leadership and rigid cultures hinder adoption. Guided by Lewin’s Change Management Theory, the study emphasizes transparent communication, employee training, and stakeholder engagement as critical strategies for moderating resistance and ensuring sustainable AI integration. Findings contribute to organizational change literature by contextualizing AI adoption within the socio-cultural dynamics of Nigerian banking, offering practical guidance for leaders and policymakers navigating digital transformation.
2. DESIGN AND IMPLEMENTATION OF A CAPACITY TRAINING PROGRAM FOR SENIOR HI...
1

Moises Diesta Dooc*, Dr. Rose...
Sorsogon State University, Sorsogon City 4700, Philippines
16-27
https://doi.org/10.5281/zenodo.19752293

This study aimed to design and implement a capacity-building program for Senior High School (SHS) Accountancy, Business, and Management (ABM) teachers to address specific teaching challenges. Using a qualitative action research approach, the research has identified key gaps within the ABM strand. Through this approach, the particular needs of SHS ABM teachers were analyzed alongside the challenges they face and the effectiveness of current support programs. Six SHS ABM teachers and one Subject Group Head (SGH) from Casiguran Technical Vocational School were selected through purposive sampling. Data gathering was conducted using an interview guide, implementation evaluation, and reflective sheets to gain an understanding of the teachers’ capabilities, challenges, and instructional practices. Insights from the gathered data were used to develop a tailored intervention program. The program was composed of a series of workshops on innovative teaching strategies, enhancement of digital skills, and the creation of effective assessments. Also, mentoring and ongoing support were included in the program to help promote an entrepreneurial mindset among students. Phases were implemented in the capacity training program, and the results were evaluated through participants’ feedback, teacher performance, and improvements in student learning outcomes. Concrete solutions were provided to improve ABM teaching, resulting in increased learners’ engagement, rich learning experiences, and improved academic performance. The results have generated recommendations for the institutional policies and initiatives to improve capacity training and support the continuous professional growth of ABM teachers. In conclusion, the research has provided educators with the core skills and resources to meet the demands of 21st-century education and foster an effective learning environment for the students.
3. CYBERSECURITY TRUST AND RISK MANAGEMENT FOR DIGITAL START UPS
4

Dr. Mrs. Chidiebere Chukwuma O...
Computer Science Department, Federal Polytechnic Nekede, Owerri, Imo State, Nigeria
37-42
https://doi.org/10.5281/zenodo.19709309

In the contemporary digital economy, start-ups face increasing exposure to cyber threats that can compromise business operations, stakeholder trust, and competitive advantage. Digital start-ups, particularly in emerging economies, often struggle to implement robust cybersecurity and risk management practices due to limited resources, technical expertise, and formal governance structures. This study investigates the role of cybersecurity trust and risk management in enhancing the performance, operational resilience, and stakeholder confidence of digital start-ups. A cross-sectional survey research design was adopted, and data were collected from 238 founders, IT personnel, and employees of digital start-ups in Owerri Municipal, Owerri North, and Owerri West in Imo State, Nigeria, using a structured questionnaire titled Cybersecurity Trust and Risk Management Questionnaire (CTRMQ). Data were analyzed using descriptive statistics and Spearman Rank Order Correlation Coefficient. Findings reveal that implementing strong cybersecurity trust practices significantly promotes the adoption of security measures, while structured risk management initiatives effectively enhance the mitigation of cyber threats. The study concludes that integrating cybersecurity trust with proactive risk management equips digital start-ups to safeguard digital assets, strengthen stakeholder confidence, and achieve sustainable growth. It is recommended that start-ups adopt robust security controls, transparent data handling practices, continuous risk assessment, and incident response planning to build resilience and maintain competitive advantage in the digital marketplace.
4. DIGITAL STRATEGY AND COMPETITIVE ADVANTAGE IN THE GLOBAL MARKET
5

Dr. Echetama Forstina C.*, Dr...
Department of Business Education, Alvan Ikoku Federal University of Education, Owerri, Imo State, Nigeria
21-26
https://doi.org/10.5281/zenodo.19709159

In today’s technology-driven global economy, organizations must leverage digital strategies to achieve competitive advantage and sustain performance. This study investigates the role of digital strategy adoption and implementation in enhancing organizational competitiveness and sustainable competitive advantage in the global market. A cross-sectional survey research design was adopted, and data were collected from 252 managers, business owners, and marketing professionals in South-East Nigeria using a structured questionnaire titled Digital Strategy and Competitive Advantage Questionnaire (DSCAQ). Data were analyzed using descriptive statistics and the Spearman Rank Order Correlation Coefficient. Findings reveal that adopting digital strategies, including artificial intelligence, big data analytics, and digital platforms, significantly improves organizational competitiveness in global markets. Additionally, effective implementation of digital strategies enhances firms’ ability to achieve sustainable competitive advantage through improved operational efficiency, innovation, and market responsiveness. The study concludes that digital strategy is a critical driver of both immediate competitive gains and long-term sustainability for organizations operating globally. It is recommended that organizations prioritize comprehensive digital strategy adoption and invest in building strong digital capabilities to maximize performance and maintain competitive advantage in global markets.
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