Multinational Research Society Publisher

Mission and Vision
Our Mission
At MRS Publisher, our mission is to advance the dissemination of high-quality, peer-reviewed research to a global audience, enabling unrestricted access to scholarly content. We strive to facilitate the free exchange of knowledge and foster academic collaboration, empowering researchers, educators, and practitioners across disciplines to contribute to the advancement of science and society. By providing open access to research outputs, we aim to enhance the visibility, impact, and accessibility of scholarly work while supporting a sustainable and equitable knowledge-sharing ecosystem.
Our Vision
Our vision is to become a leading force in the global open-access publishing landscape, promoting transparency, inclusivity, and collaboration within the scientific community. We envision a future where all academic research is freely accessible, enabling innovation, accelerating discovery, and supporting evidence-based decision-making in policy, education, and practice. Through our commitment to open access, MRS Publisher seeks to break down barriers to knowledge and empower a diverse range of voices and perspectives in the pursuit of knowledge and societal progress.
Open Access Policy
MRS Publisher is committed to promoting open access to all scholarly works published under our name. We firmly believe that providing open access to research articles, journals, and other scholarly materials increases the visibility and accessibility of research, maximizes the impact of scientific inquiry, and accelerates the exchange of knowledge across borders and disciplines.
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Latest Article
1. A Correlational Study of Emotional Intelligence and Workplace Environm...
2

Mrs. Sarita Girish Chaudhari*...
Department, Applied Science and Humanities, MET’S Institute of Technology, Polytechnic Adgaon, Nashik
71-73
https://doi.org/10.5281/zenodo.22868764

Emotional intelligence and workplace environment are important factors in understanding employees' experiences at work. Emotional intelligence refers to the ability to understand, manage, and use emotions effectively. Workplace environment refers to the physical, social, psychological, and organizational conditions in which employees work. The present study aims to examine the relationship between emotional intelligence and workplace environment among working adults. A quantitative, nonexperimental correlational research design is proposed. Working adults will be selected as participants, and standardized questionnaires will be used to measure emotional intelligence and workplace environment. Pearson's product-moment correlation will be used to determine the relationship between the two variables. It is expected that emotional intelligence will be positively related to workplace environment. Previous research suggests that emotional intelligence is associated with interpersonal relationships, job satisfaction, leadership, and other work-related outcomes. Research on psychological climate also suggests that employees' perceptions of their work environment are related to motivation, attitudes, and performance. The present study may help researchers and organizations understand whether emotional abilities are associated with employees' perceptions of their workplace. The findings may also be useful for employee development and improving workplace relationships.
2. Comparative Analysis of Conventional and Digital Advertising Effective...
1

Dr. Heavens Ugochukwu Obasi*
Department of Mass Communication, National Institute for Nigerian Languages, Aba, Abia State, Nigeria
50-55
https://doi.org/10.5281/zenodo.22868253

This literature review analyzes the effectiveness of traditional versus digital advertising by examining studies published between 2020 and 2026. It consolidates findings on various factors including reach, attention, trustworthiness, engagement, purchase intent, sales, measurability, personalization, and cost-effectiveness. Recent evidence indicates that digital advertising excels in targeting, interactivity, personalization, real-time tracking, and conversion monitoring. Conversely, traditional advertising maintains advantages in credibility, contextual presence, extensive reach, and memory retention. However, findings also show that neither medium is consistently superior; effectiveness can differ based on audience traits, marketing goals, product types, message design, attention levels, and media contexts. Research involving print, television, paid search, display, and social media reveals that integrated campaigns can yield synergistic effects, enhancing overall performance. Therefore, the review suggests that advertising effectiveness should be assessed using metrics specific to objectives and audiences rather than through direct channel comparisons alone. Future studies should focus on cross-media experiments, long-term outcomes, attribution issues, and emerging digital technologies across various markets and contexts.
3. The Influence of Conventional Advertising on Consumer Buying Behavior...
1

Dr. Heavens Ugochukwu Obasi*
Department of Mass Communication, National Institute for Nigerian Languages, Aba, Abia State, Nigeria
55-70
https://doi.org/10.5281/zenodo.22868048

This research investigated the effect of traditional advertising on consumer purchasing behavior in retail environments. The study was centered around four key objectives aimed at assessing the impact of television, radio, print, and outdoor advertising on consumer decisions. A quantitative descriptive survey approach was employed, collecting data from 300 participants through a structured questionnaire consisting of 15 items using a four-point Likert scale ranging from Strongly Agree to Strongly Disagree. The results were analyzed using frequencies, percentages, means, and standard deviations, with a criterion mean of 2.50 applied for decision-making. The results indicated that traditional advertising has a positive impact on consumer purchasing behavior. Specifically, television advertising had a mean score of 3.37, radio advertising 3.36, print advertising 3.56, and outdoor advertising 3.40. An overall mean of 3.43 suggested that participants generally believed that traditional advertising plays a significant role in raising product awareness, encouraging product consideration, fostering brand preference, and influencing purchasing decisions in retail settings. Print advertising had the highest mean score, indicating it was the most impactful traditional advertising medium among the respondents. The study concluded that traditional advertising continues to be important in shaping consumer buying behavior, even with the rise of digital advertising. It recommended the strategic integration of traditional advertising channels to enhance consumer awareness, engagement, and purchasing decisions.
4. Religion, Social Class, and the “Curtain of Lies”: Reconsidering Graha...
1

Pardeep Kumar*
Department of English, Govt. College Bahadurgarh
110-114
https://doi.org/10.5281/zenodo.22840360

Graham Greene’s novels often bring religion, social class, institutional power, and personal responsibility into the same moral landscape. Critics have paid considerable attention to Greene’s Catholic imagination, but the connection between religious belief and socioeconomic inequality deserves closer attention. This paper examines Brighton Rock (1938), The Power and the Glory (1940), and The Heart of the Matter (1948) through the idea of the “religious curtain of lies.” This is an analytical metaphor used here to describe the ways religious language can sometimes hide inequality, justify authority, or turn social suffering into a matter of personal guilt. At the same time, religion can give marginalised people a sense of dignity and a language with which to question or resist oppression. Drawing on Marxist ideas about class and ideology, along with scholarship on Greene’s Catholic imagination, the paper argues that religion in Greene’s fiction cannot be placed neatly on either side of the divide between social control and spiritual freedom. It often does both. In Brighton Rock, Catholic belief is closely tied to criminal marginality, gender, and class. In The Power and the Glory, spiritual authority grows out of poverty, suffering, and political persecution. In The Heart of the Matter, Catholic conscience is shaped by the moral contradictions of British colonial rule. Greene therefore presents religious belief as deeply conflicted. It can support existing hierarchies, but it can also expose their cruelty and moral failure. His importance as a novelist lies partly in the way he brings social structures and individual conscience into constant tension. The “religious curtain of lies” does not mean that religion itself is deceptive. Rather, it provides a way of asking when religious narratives hide material inequality and when they help us see that inequality more clearly.
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