Multinational Research Society Publisher

MRS Journal of Multidisciplinary Research and Studies

issue-3(March), Volume-3 2026

1. The Impact of Media Convergence on Media Consumption Habits and Audien...
4

Dr. Heavens Ugochukwu Obasi* ,...
Dr. Heavens Ugochukwu Obasi Department of Mass Communication Abia State University, Uturu, Abia State, Nigeria & Department of Mass Communication National Institute for Nigerian Languages, Aba
1-8
https://doi.org/10.5281/zenodo.18831708

This research explores the impact of media convergence on media consumption habits and audience behavior. As various media platforms and technologies merge, this convergence transforms how audiences engage with content. The study investigates the implications of this blend on audience fragmentation and integration, revealing a dual effect where viewers are both scattered across diverse platforms and brought together through shared experiences. It examines how perceptions and attitudes toward content evolve in this context, emphasizing the role of cognitive processes in shaping media choices. Additionally, the research highlights how media convergence influences social dynamics and identity construction, reshaping interactions among audiences. Findings indicate that while media convergence can fragment audiences by creating niche markets, it also fosters integration through common interests and shared narratives. Furthermore, it enhances content perception, significantly affecting how individuals relate to media and to each other. Ultimately, this study provides valuable insights into the complexities of audience behavior in a rapidly converging media landscape, underscoring the importance of understanding these trends for future media strategies and communications.

2. Empowerment of educators in the implementation of school safety measur...
2

Simbongile Mditshwa*
School of Education, Tshwane University of Technology, South Africa
9-16
https://doi.org/10.5281/zenodo.18859868

The main aim of the study was to find out how educators are empowered to implement safety measures in selected public high schools in the Alfred Nzo East Education District, Eastern Cape, South Africa. The study was motivated by multiple media reports about incidents that threatened the safety of learners especially in rural public schools and how educators are empowered to deal with such incidents. This case study was grounded on qualitative research principles. The study was theoretically guided by the principles of the Street-Level Bureaucracy (SLB) and Rational Decision-Making Model. The data was collected from three public high schools in the Alfred Nzo East Education District, Eastern Cape. A purposive sampling technique was utilized to choose the research participants. A total of four educators and one principal were involved in semi-structured interviews. Interviews were supplemented with short observations and document analysis. The findings of the research include the following: the measures are not implemented properly. The piloted school had no school-based safety policies which can serve as a guide for educators in ensuring. It was also established that educators are not empowered to implement safety policies. The researcher recommended that there should be empowerment programmes on school safety management on continuous basis for all the in-service educators twice a year. The researcher further proposed that the training programmes that are provided by institutions of higher learning for pre-service teachers must have multiple law-related modules to provide insight to the novice educators.

3. Electronic System of Record Keeping and Organizational Performance in...
0

Byabashaija Deusdedit* , Ayesi...
Valley University of Science and Technology P.O. Box 44, Bushenyi, Uganda
17-20
https://doi.org/10.5281/zenodo.18871566

The systematic study examined the influence between electronic System of Record Keeping and Organizational Performance in Mitooma District in Western Uganda. The research task encompassed a cross-sectional and descriptive research design with quantitative paradigm. The researchers utilized simple random sampling and stratified random sampling stratagems to select the contributors for the research project. A sample of 72 members were selected from 157 persons of the target population using a table developed by Morgan & Krejcie (1970). Facts were congregated by means of questionnaires and scrutinized by utilizing Descriptive statistics such as Bar graphs and inferential statistics such as Pearson linear correlation coefficient (PLCC) for quantitative data examination. The research project findings discovered that there was a significant influence between Electronic System of Record Keeping and Organizational Performance in Mitooma District in Western Uganda . The research project concluded that with the use of an electronic records management system, the company can regain complete control over its documentation, replacing antiquated manual record-keeping procedures with sleek, user-friendly digital systems that need little effort to search, backup, and secure. From the research project results, the academics recommended that there is need to have a paradigm shift from the use of Paper based system of record keeping to Electronic system in order to reduce expenditure on the purchase of papers and save time associated with paper work. Local Governments all over the cosmos should enhance on the budget for capacity building so that workforces can go for additional training in electronic records management system. This can help organizations to blossom for growth and development.





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